Return on Equity: The Two Numbers Every Owner Should Run

Return on Equity: The Two Numbers Every Owner Should Runby: Gualter AmareloPublished on: 06/10/2026

What did your equity earn last year? Return on equity shows when equity has gone to sleep. Margin of collapse shows whether you survive moving it.

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Return on Equity: The Two Numbers Every Owner Should Run

REAP Principle 48: Know Thyself

REAP Principle 48: Know Thyselfby: Gualter AmareloPublished on: 27/09/2026

REAP Principle 48 is know thyself. Your wiring runs your portfolio, so learn your seat: builder, allocator, lender, or steward, and staff the seats you are not.

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REAP Principle 48: Know Thyself

REAP Principle 47: Practice the Law of Hyperfocus

REAP Principle 47: Practice the Law of Hyperfocusby: Gualter AmareloPublished on: 20/09/2026

Attention is capital. REAP Principle 47 is the law of hyperfocus: one market, one constraint, one exit at a time, and the five filters that find your one move.

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REAP Principle 47: Practice the Law of Hyperfocus

REAP Principle 46: Complexity Is a Cost You Never See on the Statement

REAP Principle 46: Complexity Is a Cost You Never See on the Statementby: Gualter AmareloPublished on: 13/09/2026

Complexity never shows up on an income statement, but you pay for it every week. REAP Principle 46 is the simplicity audit that finds the cost.

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REAP Principle 46: Complexity Is a Cost You Never See on the Statement